The odor in a room is enough to elicit a stronger impulse towards fairness, researchers from the Kellogg School of Management at Northwestern University have claimed. They believe their research proves there is a correlation between hygiene and decency and that by improving our environment we can improve our behaviour. The research found an increase in ethical behaviour when the scent of a fruit-scented cleaner fills a room.
Professor Adam Galinsky, the psychologist who conducted the study, said it shows "morality and cleanliness" are inextricably linked. "Researchers have known for years that scents play an active role in reviving positive or negative experiences. Now, our research can offer more insight into the links between people's charitable actions and their surroundings."
Katie Liljenquist, assistant professor of organisational leadership at Brigham Young University Marriott School of Management said: "This is a very simple, unobtrusive way to promote ethical behaviour. The data tells us a compelling story about how much we rely upon cleanliness cues to make a wide range of judgments about others."
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