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IT IS WHAT YOU KNOW

As one of the National Flood School's resident instructors,Adam Jankowski delivers carpet and upholstery cleaning courses.He believes that in order for cleaning companies to thrive, skills and knowledge based training is key.

In the 17 years I have been in the industry, I have met many carpet and upholstery cleaners who came into the industry, as I did, thinking there was very little to it.The thinking was that if you bought (or rented) an extraction machine, a tub of cleaning product and a vehicle to put it in, the only task was to find customers.After that, it was simply assumed that a competitive price and a job well done would bring in the work.

I have also met a lot of people who had once been carpet and upholstery cleaners and had given up as, in their words, they "couldn't make it pay". After talking to them, I often found that the common thread was a complete lack of training and a failure to exploit that training in their marketing. Some had even left the business having had to pay more in damage caused, than they'd gained in monies earned.

There is no doubt that marketing is the key to success in any business, but marketing is more effective when you have a credible offering.There are many who are willing to work hard, but they are lacking in skill and knowledge.Those with skill and knowledge are in a much better position to develop a unique selling proposition (USP) to their potential clients and can therefore command a better price for their services.

Read the full article here;

http://www.cleaning-matters.co.uk/stories/articles/-/floorcare/carpet_upholstery_care_2/it_is_what_you_know/